This isn’t only because three of the top 11 shows in March in Western New York have “CSI” in the title and four other CBS crime-related series—“ NCIS,” “The Mentalist,” “Criminal Minds” and “Cold Case” —were in the Top 11, too.
It isn’t because three versions of the crime series “Law& Order”—“SVU,” the Wednesday originals and the Saturday repeats—were among NBC’s top five series here. (“ER” was still NBC’s highest-rated series here, which may help explain why there are two medical shows on its fall lineup.)
New hits are vital to the continued success of network TV, and they will be more difficult to come by when old shows die and the lead-ins they provide to new ones disappear. Lead-ins still are a key determining factor in what becomes a hit. Even “The Mentalist,” the No. 3 series here and the only new one with a double-digit rating, has the benefit of the “NCIS” lead-in. In a way, the Jay Mohr comedy, “Gary Unmarried,” is a bigger success story here at No. 28 because it builds on its lead-in and it’s so hard for any comedies to get any traction now.
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